Tobtan AI

Client & Problem

Tobtan.ai is a rising startup from Thailand League 2025, building an AI-powered assistant to help creators and brands respond to social media comments faster and in their own unique voice.

When the team first came to Drived.dev, they had a bold vision:

👉 “Can we build a platform that feels modern, cool, and truly AI-native — while scaling to thousands of comments without breaking?”

The challenge was twofold:

• Design needed to inspire trust and showcase AI as something creators want to use.
• Technology needed to handle real-time comment fetching, AI response generation, and analytics — all without latency bottlenecks.

Result

Together, we delivered a platform that:

• Boosted engagement rates for early creators.
• Reduced latency in AI responses, making them feel natural and instant.
• Grew an active base of subscribed pages after launch.
• Helped secure market validation as Tobtan.ai entered Startup Thailand League.

Solution

Drived.dev partnered with Tobtan.ai to design and build the end-to-end platform:

• Platform build → A modern web app optimized for creators.
• AI integration → Connected Tobtan’s Thai LLM with Facebook’s API for seamless comment reply.
• Backend scaling → Containerized infrastructure to handle spikes in requests.
• Dashboard design → An intuitive analytics hub that creators actually enjoy using.

What We Did

Our role went beyond code:

• Design → Crafted a sleek, modern interface that communicates “AI for creators” not “enterprise tool.”
• Engineering → Built backend, frontend, and API layers for fetching, analyzing, and replying to comments.
• Testing → Stress-tested latency and accuracy under real workloads.
• Deployment → Cloud deployment with monitoring for reliability.
• Mentoring → Guided Tobtan.ai’s team on product strategy and scalability.

Data-Driven Growth

• Dozens of active creator pages onboarded within the first phase.
• Engagement rates rose consistently thanks to faster, on-brand replies.
• Reduced average latency from seconds to under a second in most interactions.
• Subscriber numbers grew after launch, validating the business model.

Key Challenges

• Technical → Navigating Facebook Graph API limits and mitigating LLM hallucinations in sensitive contexts.
• Business → Designing pricing tiers that creators trust and overcoming initial skepticism about “AI replacing their voice.”

Future Outlook

Tobtan.ai is just getting started. With the foundation in place, the roadmap looks exciting:

• Expansion to TikTok and Instagram.
• A Unified Inbox for all social channels.
• White-label solutions for agencies managing multiple creators.

At Drived.dev, we’re proud to have been part of Tobtan.ai’s journey from vision to launch — and we can’t wait to see how far they’ll go.