EveryThai ( Thai restuarant week )

Client & Problem

EveryThai set out to transform the Thai dining scene in New York City with a modern, user-friendlydigital loyalty platform. Their goal was ambitious: create a cohesive system that helps Thai restaurants build loyalty, encourage repeat business, and stand out in one of the world’s most competitive dining markets.

The challenges were clear:

• Lack of Centralized Loyalty → Thai restaurants had no unified way to connect with diners through rewards.
• User Adoption & Engagement → The platform needed to be attractive enough to gain traction quickly and keep diners coming back.

Result

Drived.dev helped EveryThai successfully launch their platform, achieving:

• 3,000+ active users signed up
• 20,000+ coupons exchanged
• 50+ restaurants onboarded
• 80+ coupons created
• $45,000+ in diner spending tracked through the platform

The platform made Thai restaurant discovery in NYC smoother and rewarded diners in a way that created lasting loyalty.

Solution

Drived.dev delivered an end-to-end solution:

• Web/App Build & Loyalty Integration → A digital-first platform built to manage restaurants, user profiles, and loyalty tracking.
• Rewards Management → Diners can easily collect points and redeem coupons, while restaurants can track engagement.
• Market-Ready Platform → Designed for seamless onboarding of both diners and restaurant partners.

What We Did

Our contributions spanned design, engineering, and strategy:

• Design → UX/UI redesign to ensure an intuitive journey from restaurant discovery to reward redemption.
• Engineering → Full-stack development, including backend optimization, database design, and POS-compatible integrations.
• Consulting & Strategy → Supported launch planning, restaurant onboarding, and user adoption tactics.

Data-Driven Growth

• 50+ restaurants signed in NYC within the first rollout.
• 20,000+ rewards coupons exchanged, showing active diner engagement.
• Repeat visits increased thanks to the loyalty system.
• $45,000+ diner spend facilitated through the app in early adoption stages.

Key Challenges

• Technical → Keeping restaurant data accurate in a fast-changing NYC dining scene, and integrating diverse POS systems with the loyalty engine.
• Business → Winning user trust and adoption in a crowded market where dozens of apps compete for diner attention.

Future Outlook

EveryThai’s vision doesn’t stop at New York:

• Expansion → Roll out to other U.S. cities with thriving Thai food communities, like Los Angeles and Chicago.
• Feature Enhancement → Add personalized recommendations, group dining rewards, and AI-driven insights for restaurants.
• Loyalty Partnerships → Extend rewards beyond food, partnering with other lifestyle and service brands.

At Drived.dev, we’re proud to have helped EveryThai turn their vision into a live, growing platform — creating stronger connections between diners and Thai restaurants, and setting the stage for nationwide expansion.