Delight (IVF/Fertility Clinic)

Delight website

Client & Problem

Delight Fertility Clinic, a leading IVF and reproductive health clinic in Thailand, approached us to redesign their website. Their main challenge was buildingtrust with international patients. The old site lacked modern design, multilingual support, and a strong backend system for content management. They needed a professional online presence that reflected their expertise and credibility in a highly sensitive medical field.

Result

The new website positions Delight as a trusted, global fertility brand. With a modern responsive design, clear service presentation, multilingual content, and a secure backend system, the clinic is now better equipped to attract and convert international patients. Early results showhigher engagement and improved conversion rates for appointment requests.

Delight website

Solution

We built a6-page corporate website with a robust CMSthat enables the clinic to manage content with ease while meeting medical and privacy compliance.

• Front-end: Homepage with banner sliders, About Us, Services, Reviews & Blog, Contact Form, and PDPA Privacy Policy.
• Back-end (CMS): Admins can update services (with PDFs), add/edit reviews and blog posts (including YouTube videos), manage banners, update privacy policies, and edit About Us content such as staff bios and vision statements.
• Compliance-first: The design adheres to healthcare best practices and integrates PDPA compliance into user flows.

What We Did

Our process followed four key phases:

1. Requirements Gathering – Worked with Delight to map patient journeys and define multilingual, compliance, and trust-building needs.
2. Design – Created a clean, modern, responsive layout optimized for international patients browsing on mobile.
3. Development – Implemented a secure CMS-based system with admin-friendly features for content updates.
4. QA & Launch – Conducted thorough testing for usability, SEO, form submission, and security before going live.

Data-Driven Growth

• Conversion rate for appointment inquiries increased post-launch.
• Patients spend longer browsing services and reviews, signaling improved trust.
• The multilingual capability ensures accessibility for Thai, English, and Chinese speakers.

Key Challenges

• Healthcare Compliance: Designing forms and content flows that align with PDPA and medical ethics without overwhelming patients.
• Trust-building UX: Presenting sensitive medical information in a way that feels both professional and compassionate.

Future Outlook

The next phase for Delight includes:

• AI Chatbot Integration for 24/7 patient inquiries, offering instant, ethical, and multilingual responses.
• Enhanced Patient Portal for booking, document submission, and follow-ups.
• Ongoing SEO and content strategy to expand their international reach.